Resume
With a deep passion for visual storytelling and brand development, I specialize in photography, videography, marketing, and branding. My expertise lies in capturing compelling visuals and crafting strategic narratives that elevate businesses, organizations, and individuals.Discover the artistry of Visual Creations, where every frame tells a story. Our unique approach to photography and videography captures the essence of your moments, ensuring that you receive not just images, but a visual narrative that resonates. Choose us for unparalleled creativity and a commitment to excellence that transforms your vision into reality.
Experience
Vital Chinatown
Director of Marketing and Branding
July 2023 – Present (1 year 10 months)
Chicago, Illinois, United States
- Develop and maintain the Vital Chinatown website.
- Edit pictures and videos for various marketing materials.
- Develop comprehensive marketing strategies for Vital Chinatown.
- Create engaging visual content including photography and videography.
- Manage social media accounts and online presence.
- Ensure consistency in messaging and branding across all platforms.
- Conduct market research and analyze data for campaign optimization.
- Plan and execute advertising and promotional campaigns.
- Build and maintain relationships with media outlets and influencers.
- Monitor and evaluate the effectiveness of marketing efforts.
- Oversee the production process for marketing materials.
- Represent Vital Chinatown at community events and meetings.
711 Law Group
Digital Marketing Manager
June 2023 – April 2024 (11 months)
Chicago, Illinois, United States
- Developed and executed comprehensive digital marketing strategies across multiple channels, including social media, email marketing, SEO, PPC, and content marketing.
- Monitored and analyzed key performance metrics to optimize marketing campaigns, resulting in increased brand awareness and lead generation.
- Led cross-functional collaboration to align marketing efforts with overall business objectives and ensure consistent messaging across all platforms.
- Produced high-quality videos for marketing campaigns, product promotions, and brand storytelling, from concept development to final editing.
- Captured professional photographs to enhance marketing materials and maintain a visually appealing brand identity.
- Designed eye-catching graphics, infographics, banners, and advertisements, consistently adhering to brand guidelines.
- Oversaw the design and maintenance of the company's website, ensuring user-friendliness and optimization for improved search engine rankings.
- Implemented SEO best practices to drive organic website traffic and enhance online visibility.
- Managed multimedia assets, ensuring proper organization and accessibility for efficient usage.
Chicago Access Network Television (CAN TV)
Training Coordinator
June 2023 – April 2024 (11 months)
Chicago, Illinois, United States
- Created engaging and relevant training curricula covering various aspects of media production, including camera operation, video editing, audio recording, and content development.
- Conducted training sessions and workshops to educate participants on the use of video equipment, editing software, and other media production tools.
- Organized training schedules to ensure smooth and efficient delivery.
- Assessed the effectiveness of training programs through evaluations, feedback, and performance metrics.
- Collaborated with other departments to identify opportunities for cross-functional training and knowledge sharing.
- Maintained detailed records of training activities and outcomes.
- Assisted in the recruitment and onboarding process of new volunteers and staff.
In These Times
Freelance Photographer
May 2023 – June 2023 (2 months)
Chicago, Illinois, United States
- Captured high-quality photographs of drag show events, showcasing performers, costumes, makeup, and overall atmosphere.
- Composed visually engaging shots using artistic skills.
- Ensured proper lighting and exposure settings to capture well-lit images.
- Met deadlines for submitting selected and edited photographs for publication.
- Coordinated with the magazine’s editorial team and event organizers to ensure the capture of specific moments.
Mayor Candidate for 2023
Digital Content Manager, Photographer, Videographer, Social Media Manager
January 2023 – March 2023 (3 months)
Chicago, Illinois, United States
- Organized and tracked photographic image requests.
- Operated camera equipment to photograph or film subjects at events.
- Coordinated and managed digital assets for internal databases.
- Wrote captions for social media posts and created social media content (photography, videography, graphic design).
- Scheduled and analyzed social media posts and campaigns.
- Utilized Adobe Creative Suite (Lightroom, Photoshop, Premiere, Illustrator).
Urban Alliance
Lead Photographer, Creative Director
April 2022 – May 2022 (2 months)
Chicago, Illinois, United States
- Organized, coordinated, and scheduled photographers with the Urban Alliance liaison.
- Drafted Request for Quotes and managed photographer payroll.
- Procured and distributed equipment and managed the photography team.
Laughing Right Productions
Director of Marketing and Digital Development
November 2020 – October 2021 (1 year)
Hammond, Indiana, United States
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Responsible for seeking out new business opportunities for organizations.
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Developed and implemented marketing strategies to create awareness for home building and development activities.
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Produced marketing content (brochures, photos, videos, newsletters, blogs, etc.).
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Managed the company’s website and social media.
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Controlled budgets and allocated resources among projects.
Gary Comer Youth Center
Press Team Instructor
June 2020 – August 2020 (3 months)
Chicago, IL, United States
- Facilitated the GC Press Core program, worked with youth, and produced program deliverables.
- Instructed youth on video production, cinematography, and journalism.
- Led production operations, including camera setup and editing.
- Managed technical operations and maintained accurate records.
